Digital Marketing

What is Digital Marketing?

Social Media or Digital Marketing is about using the social websites to find out more about your customers/potential customers, and ultimately to join in conversation with them wherever they are online. Your customers will be having conversations about your brand and products / services with or without you. Starting to listen to what they have to say is the first step in social media marketing.

Using free, open source tools such as Google Alerts is ideal to get an email alert on keywords associated with your products and services. This will give you an insight into what is being discussed. Then start looking at where the main conversations are: they may be on specific blogs, Twitter, forums, YouTube or other social media and networking sites. Once you know where the conversations are, you can start defining and refining your strategy.

Most social media marketing strategies' main goal is to drive traffic into a website for a specific purpose. Social media marketing is about raising awareness of your brand or for a specific campaign. In the longer term the aim is to increase sales and new business leads or to build an audience.

• Understanding the goal of the campaign - important to the metrics and the perimeters that are measured.
• Seeding the campaign - looking at the content plan and devising a plan to engage with the target customers on the various different sites
• Target social media sites - once the target audience is identified, it is then about tailoring which social media sites are suitable for your brand
• Set-up and implementation - set up the accounts and implement the content plan. We research who the main connectors and influencers are in the websites that you or your customers are participating in, and reach out to them, as they could be the main brand advocates.
• Ongoing management and reporting - Ultimately, engaging in social media helps to bridge the perceived gap between the company and the customer. If your customers can see you as helpful and personable individuals who are trying to provide value and quality, rather than a company trying to sell products, then they will be much more willing to talk about your products and your company.

We want to instil in the customer the confidence to buy from you as soon as possible, and to recommend you to their friends. Let us show you the benefits of social media marketing.

Benefits of Social Media Marketing

We take a very practical approach to tailor our training and consultancy to the needs of your business to provide very real benefits. There's so much hype around social media marketing, that it can be hard to identify the benefits for your business. With our social media marketing strategies, the benefits include:

• More people talking and engaging with your brand online. If you start participating in the conversations this will lead to more talk about your brand.
• Quick response - as soon as you start uploading content on to YouTube or participating in the forums, you will start having response in terms of traffic to your website
• Boost your offline marketing - if you can integrate your offline and online campaigns the outcome will be greater than the sum of the parts. The overall impact would be greater than if you had run the campaign separately.
• Buyers are influenced by recommendations from other people on products or services. If more positive conversations are happening online, they will have more impact on the buying process.
• Boost your search engine listings - commenting on blogs, blog postings, reviews on website, will all benefit your search engine optimisation and improve your listings on Google etc. through links and content.